ELER funding project
"Farming for Nature - Austria" awards prizes to selected farmers as ambassadors for biodiversity. The ambassadors actively support nature on their own farms and with their innovative approaches show a concrete path for sustainable, biodiversity-supporting agriculture. Suske Consulting is leading this project. The aim of the project is to convey the personal attitude of farmers to the topic of biodiversity and the personal background for this attitude to a broad section of the population and in particular to the farming population. Selected ambassador farmers take on this mediation activity. This project aims to make innovative, sustainable attitudes to improving the diversity of our landscape socially acceptable and to be valued even more by the public than is currently the case. This change in values is expected to increase the competence of farms in natural area management and as a result, directly increase the quality of habitats in terms of nature conservation. By selecting and publicly awarding prizes to so-called ambassador farmers and supporting them in public appearances (kitchen table conversations, farm tours, podcasts, social media, traditional media such as radio, TV, newspapers), innovative, sustainable attitudes to biodiversity and agriculture are to be made opportune and valued as something socially recognized. The ambassador farmers are chosen in such a way that other farmers feel addressed by them and can learn from them or are willing to accept suggestions from them.
More information at www.farmingfornature.at
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