for Lower Austria, Upper Austria, Carinthia, Salzburg, Tyrol and Croatia
Client: Offices of the various state governments, State Institute for Nature Protection Zagreb, DBU German Federal Environmental Foundation
In touring exhibitions with large-format, impressive images farmers were shown at their favorite places in nature. The exhibition traveled through hospitals, post offices, libraries, municipal offices, district farmers' chambers and much more. This made it possible to convey the farmers' strong emotional connection to the landscape to a wide audience in a lively way and to improve the understanding of the time-consuming farming of the cultural landscape on an emotional basis. Based on very moving conversations at their favorite places, the farmers were portrayed in an accompanying exhibition brochure. Due to its great success, the traveling exhibition was held in numerous federal states and also in Croatia.
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